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Nowadays, the best-selling and hottest tea is not the Tieguanyin, Maojian or Biluochun, but the Lipton. A small bag of black tea occupies over half of the country China, and also breaks up the thought we always dringking tea, as a result, the tea market is holding up. It is said that Tieguanyin also starts to produce Guanyin hong. The power of a small bag of black tea is amazing.
The success of Lipton teaches us a lesson, and its market share makes our tea companies shame, not only shame but also jealous, strictly speaking, the eyes have got blood. Suddenly, every tea enterprise releases their own black tea to follow market demand. This is a common disease Chinese market has. We sell the product which sells good as long as it can make money.
玉华生命科技 穗盛SOD苏打水 500ML/26元/瓶
The author believes that the tea enterprises make a mistake again, we always follow in the footsteps of others, but never think about what we should change, never position themselves seriously and never think about how to make product successfully. For Lipton, this is a helpless thing, when mention to black tea, we have to talk about Lipton. Borrowing one word from network language “ Lipton sells the convenience not the black tea”. Lipton achieved success because it only makes tea and never mentions the tea culture, it lets millions of workers have tea easily during work, so Lipton did it. Our enterprises always bring China tea culture into it, however, our tea culture never has relationship with ordinary people. Apart from the hierarchy of tea, the complexity of tea-making skills gets the ordinary people further away from tea. When we talk about tea culture, we never think about how to let the ordinary people have tea, a cup of nice tea, easily. But on this point, Lipton and masterkong did, so they success.
The author found a black tea brand named CISYH in shanghai a few days ago. It sells well in shanghai, this makes the author very surprise. This is very difficult to become best seller for a new product without marketing tool, so there is no doubt that this CISYH has some special connotations.
CISYH is a brand belonging to Shanghai Yuhua Life Science and Technology Co.,Ltd, which specializes in the Black tea bag, Soda water series products.
After investigation, we known that the CISYH SOD tea bag intergrated with the company’s licensed technolgy (note: SOD) which is a radio resistence, anti-aging technology. This can retain the black tea itself nutrition and also increases other functions to make it the only health black tea in China. The purpose of CISYH black tea is simple, to make normal Chinese people have nice tea, have tea good for health.
The appearance of CISYH brings a thread of cool breeze for the black tea world and also brings us a thought: during the time that traditional tea can not compete with Lipton, how can we change and how we think, not just making black tea and then tell the customers that this a innovation from hundred years of tea skills. This is a deception to customers and irresponsible for Chinese tea.
Tea culture is our Chinese culture, and a part of human civilization, we can’t drop it, but we can’t deal with the changing market invariably. The market needs innovation and change. I think when we keep our tea culture, our enterprises should produce more good tea that normal person can afford, this is the development of tea culture.
We hope we have more enterprises like CISYH which is change, innovation and thinking, then our Chinse tea enterprise will be the boss in Chinese Tea market. We wish that CISYH brand can stand on. “A single spark can start a prairie fire”. Hope you can recover the lost land for our tea market.
Note: we mentioned Lipton several times in this article for the need of this article, no other meaning.